#goodvibesbeauty - ĀTHR Beauty Blog

In an ode to fall, on this Autumn Equinox, let’s chat about:

• What is the Autumn Equinox?
• What It Means For You and Your Life: The Spiritual, Cosmic Meaning of This Equinox
• How To Make The Most Of This Time
• Fall Equinox Crystals
• Equinox-Inspired Beauty + Eyeshadow
• Fall Beauty + Moisture

Here’s the thing: aging happens. Time passes and we all (and our skin) gets older. But as it does, it means another day, another year, another moment on this earth, experiencing the genuine gift that life is. And the opposite of aging? Not being here! So maybe we can just #celebrateanotherday and stop worrying so much about the natural passage of time.

What we don’t need to celebrate though is unnecessary, totally avoidable, premature aging of our skin. If we can have smooth, glowy, gorgeous skin longer, of course we will say 1000x yes! So, let’s chat about getting the glow by embracing the good and releasing the toxic.

The Amethyst Crystal Gemstone Palette is our ode to the luxuriously regal, magically mystical, deeply spiritual shade of purple. It's a cosmically aligned, Amethyst-infused palette you'll love!

Keep reading to find out:

• Why Purple?
• Who It's For
• The Shades
• The Crystal Infusion: Amethyst
• The Skin-Loving Ingredients

We’ll always be 100% transparent with you and we're happy to share how we arrive at the cost you see in your cart! 

In the end, we're here to produce gorgeous, safe products that do no harm to humans, animals, or this planet. We want to feel good about the products we produce, and we want you to feel great wearing them!

We love thinking about how the cosmos influence and shape our lives. Combine the magic of the stars with our love of beauty, and we're so here for it.

This ingredient was first in the spotlight a few years ago when users of a popular mineral makeup line were having allergic reactions to their bismuth oxychloride-based products. It exploded on the internet and people started avoided any product containing this ingredient. So, what’s the deal? Is this ingredient safe? Can it cause allergic reactions?

You know those little cards at the crystal shop that tell you the meaning/benefits of each crystal? Do you ever wonder how they come up with these meanings? And how the crystals actually work? Keep reading to find out:

• The Science Behind Crystals – How They Affect Us
• Crystals and Your Chakras
• Our Crystal Shop - Our Fave High-Vibe Crystals for Chakra Balancing
• Crystal-Infused ĀTHR Beauty Products

You might guess with a name like ĀTHR Beauty that we love the cosmos – the stars, the Moon, and all the mystical energies that weave their magic through our lives. So, today let’s dive deep into that Moon magic:  

• How and why the Moon affects us
• What each moon phase means and how to make the most of it
• Moon-inspired products to get you in the moonlit mood. 
• Charging your crystal-infused palettes in the moonlight

Sephora is refining what clean means to them by expanding their no-no list to 50 ingredients that all ‘Clean at Sephora’ products must be formulated without! Keep reading to find out:

• What's On The Banned List?
• How Did This All Came About?
• Will Clean Beauty Keep Growing At Sephora?
• What Does 'Clean' Beauty Really Mean? Our Stance.
• What's Next?

We’re here with tips and truths for your Plastic-Free July (and beyond).

Keep reading for:

• Why this movement matters
• The truth about recycling
• How to cut down your plastic usage
• Recycling tips + truths

As a cruelty-free & vegan brand, we want to do everything we can to end animal cruelty in cosmetics. We're here to share the truth and help you make informed, aligned, and compassionate buying decisions.

Keep reading to find out:

• What ‘cruelty-free’ means and how it can be misused
• How to find cruelty-free products
• Does cruelty-free = vegan or natural?
• The truth about cosmetic animal testing
• What you can do to support a cruelty-free future