#goodvibesbeauty - ĀTHR Beauty Blog

As a cruelty-free & vegan brand, we want to do everything we can to end animal cruelty in cosmetics. We're here to share the truth and help you make informed, aligned, and compassionate buying decisions.

Keep reading to find out:

• What ‘cruelty-free’ means and how it can be misused
• How to find cruelty-free products
• Does cruelty-free = vegan or natural?
• The truth about cosmetic animal testing
• What you can do to support a cruelty-free future

With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.

Keep reading for:

• The top 7 non-vegan ingredients you may find in your average eyeshadow, plus
• Vegan alternatives that serve the same purpose + what we use.
• How to tell if a product is vegan.
• Why companies are still using non-vegan ingredients.
• What you can do to help the cause.