#goodvibesbeauty - ĀTHR Beauty Blog

YOUR GUIDE TO GOING VEGAN DURING VEGANUARY AND BEYOND

Wed, Jan 13, 21

A month-long compassion challenge, Veganuary is your chance to try out the vegan life for the month of January. While it started with just food, Veganuary is broadening its horizons to include vegan beauty, skincare, and fashion. Keep reading to find out:

  • Why take part in Veganuary?
  • All the ways to participate: food, beauty, and fashion.
  • All the resources to get you on your merry, vegan way.


Whether cream or powder, clean or conventional, most cheek products still contain animal-derived ingredients. And to make things even murkier, most non-vegan ingredients can be labeled in multiple different ways and are super hard to spot. So, we’ve put together a list of the most common ingredients to watch for on your blush and highlighter labels!

As a cruelty-free & vegan brand, we want to do everything we can to end animal cruelty in cosmetics. We're here to share the truth and help you make informed, aligned, and compassionate buying decisions
With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.