#goodvibesbeauty - ĀTHR Beauty Blog

For this blog, we sat down with the brilliant Cassandra McClure - Celebrity Makeup Artist, Educator, Senior Manager at Beautycounter, Creator of LashBinder.com, and Host of the popular Clean Beauty Podcast to chat about:

• What she looks for in an eyeshadow + how our palettes measure up
• Her top tips for application
• How to choose shades for your skin tone and eye color
• How to tie your eyeshadow into the rest of your look & transition from day to night

What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light.

Read on to see:

• The shades brought to life through Chelsea's gorgeous self.
• Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus,
• How to embody the Summer Solstice energies in your life.

Today we're diving into the ĀTHR to show you how we created the industry's first fully sustainable, #ZeroWaste eyeshadow palette. 

Why does this matter? 

Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?

With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.

Keep reading for:

• The top 7 non-vegan ingredients you may find in your average eyeshadow, plus
• Vegan alternatives that serve the same purpose + what we use.
• How to tell if a product is vegan.
• Why companies are still using non-vegan ingredients.
• What you can do to help the cause.

Today we’re celebrating Earth Day with the launch of our third crystal-infused eyeshadow palette, Summer Solstice. It is, as always, fully recyclable, completely sustainable, and 100% vegan & cruelty-free. Shadows created to honor and protect this beautiful planet we call home.

Zero Waste Beauty Is Possible

My name is Tiila (pronounced Tyla) and I want you all to know who is behind ĀTHR Beauty (pronounced Ather). I started ĀTHR Beauty after being a product developer for Sephora for over 7 years.