Travel savvy this summer
Be your own muse and manifest your dream clean beauty routine.
Intentional beauty inspired by the desert.
Revel in multidimensional clean beauty products that deliver one-swipe pigment power, long lasting wear and continuous high performance in earth-conscious packaging.
Get your bronze on!
Sun-drench your look with golden eyeshadow shimmers and rich, buttery mattes.
Shop Āthr 5-star items
WE'RE PROUD TO BE
Featured in
She’s an icon, she’s a legend
Ruby Lip Crème shade is BACK!
The perfect shade of red that has been sold out for MONTHS is officially back. This lustrous lip crème imparts vivid, striking color while nourishing and hydrating dry lips. This one-of-a-kind formula offers the deep pigmentation of a liquid lipstick and the shine of a lip-gloss with a smooth, one-swipe application.
Good till the very last drop.
Learn how to recycle your ATHR Beauty products once they've reached their end.
ĀTHR Beauty Blog
What is Skinimalism & How To Get Glowing With It
Skinminimalism is all about love and acceptance for our skin. It’s about embracing our natural texture, our freckles, our sun spots, and releasing the compulsion to hide our natural skin.
It means embracing products that do more to nourish, hydrate, and glowify our skin to be its most naturally gorgeous self.
Beauty that checks every box
We're unapologetically clean because you deserve beauty without compromises
Learn more
✓ Fragrance free✓ Cruelty-free✓ Vegan✓ Organic ✓ Ethically Sourced ✓ Sustainably Packaged
✗ Neurotoxins ✗ Talc ✗ Allergens ✗ Endocrine disruptors ✗ Carcinogens ✗ PhthalatesYou are the muse
Tag us @athrbeautyco for a chance to be featured!
