#goodvibesbeauty - ĀTHR Beauty Blog
Zero Waste - How We Do It
Today we're diving into the ĀTHR to show you how we created the industry's first fully sustainable, #ZeroWaste eyeshadow palette.
Why does this matter?
Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?