Peachy Beachy Makeup with Our Summer Solstice Palette

Peachy Beachy Makeup with Our Summer Solstice Palette

It’s peachy, it’s beachy, it’s positively dreamy. We’re diving into Pantone’s Color of the year and recreating Hailey Beiber’s go-to peachy beachy summer look using our Summer Solstice Palette –...
athr beauty eyeshadows

ATHR Beauty Is Back! Everything You Need to Know about the Relaunch

A super juicy, hydrating lip oil with a delicious multifaceted shine for summer. Glossy without being goopy and so hydrating with yummy organic butters, oils, plant extracts, and quartz crystals.
Our Help-You-Decide BF/CM Guide

Our Help-You-Decide BF/CM Guide

It's the most wonderful time of the year with jaw dropping deals on all the ĀTHR Beauty treats you'd love to find under the tree! With so much to choose from, we're here to help you decide, whether you're coveting lip treats, cream blush, shadows, desert oils, or the holiday sets that are sure to make your spirits bright.

15 Black-Owned Clean Beauty Brands You Need In Your Life

15 Black-Owned Clean Beauty Brands You Need In Your Life

It’s no secret that women of color have been seriously underrepresented in the clean beauty space for a long time. But the truth is, black women have been creating gorgeous products with clean, sustainably sourced natural ingredients far before clean was even a thing. So today, we’re spotlighting and spreading the word on some innovative, black-owned beauty brands to support today and everyday.

Mercury Retrograde Survival Guide For Every Zodiac Sign

Mercury Retrograde Survival Guide For Every Zodiac Sign

While Mercury Retrograde has become known as a dreaded messenger of mix-ups, miscommunication, and madness, we firmly believe that when we align ourselves with the energy of the universe instead of fighting it, life will always be in harmonious flow.  

So, we’ve put together a mercury retrograde mini manual for each zodiac sign! We chat about how this retrograde might affect you, and how to not only get through it, but use this powerful energy to propel yourself upwards and onwards! 

Our 9 Favorite Amethyst Palette Looks

Our 9 Favorite Amethyst Palette Looks

In our new face-half-covered life, why not kick up the shadow drama a notch, get creative and maybe a touch theatrical (even if it’s only seen by you)? Keep reading for 10 of our favorite Amethyst Crystal Gemstone Palette looks – our Amethyst-infused, deliciously regal, ode to the color purple.

For more eyeshadow inspo, read our Favorite Summer Solstice Looks, Our Favorite Yellow Diamond Highlighter Looks, Our Favorite Joshua Tree Looks, and Our Favorite Rose Quartz Looks.

The Problems With Palm Oil

The Problems With Palm Oil

Almost every cosmetic product contains some sort of palm oil or palm oil derivative. To grow palm oil, growers burn down forests to clear the land. Animals lose their homes, developers aggressively seize land from indigenous groups, and the fires give off huge amounts of greenhouse gases, formaldehyde, cyanide, and small particles that cause serious health conditions and many deaths.

Is Clean Beauty Safer Beauty?

Is Clean Beauty Safer Beauty?

Today we’re chatting about what makes beauty products safe (as in bacteria-free) – in both the clean and conventional world.

Keep reading for:

  • What is Clean Beauty and how did it start?
  • But is clean beauty a scam?
  • The safety of clean beauty (and all beauty)
  • Why preservation & how it works
  • True or false: conventional beauty is preserved well and clean beauty isn't
  • The types of preservatives & how we preserve our products
Bioplastics: All Your Q’s Answered

Bioplastics: All Your Q’s Answered

So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

Keep reading for:

  • What Is Bioplastic, How Is It Made, & Why Was It Created?
  • Are Bioplastics The Answer? The Drawbacks.
  • Biodegradable Vs. Degradable Vs. Compostable Vs. Recyclable
  • Where To Send Bioplastic/Plastic When We’re Done With It
  • How To Reduce Our Plastic Usage Overall
Carbon Neutral Shipping Is Here

Carbon Neutral Shipping Is Here

In today’s blog, we’ll chat about:

  • What is carbon-neutral shipping?
  • How carbon-neutral shipping works and why it matters
  • Shopping online vs shopping in-store
  • Your carbon footprint
  • How to calculate your carbon footprint + how to shrink it
Tags: Our Planet
Fair Trade: What It Is & Why It Matters

Fair Trade: What It Is & Why It Matters

Fair-Trade is finally starting to take root in beauty #itsabouttime! In today’s blog, we’ll chat about:

  • What Is Fair-Trade and Why Does It Matter?
  • Fair-Trade and Beauty Products
  • Our Fair-Trade Ingredients + Why They Aren’t All Fair-Trade
  • What Fair-Trade Means To Us
  • How To Find Ethical Beauty Products
Autumn Equinox: What It Means For You

Autumn Equinox: What It Means For You

In an ode to fall, on this Autumn Equinox, let’s chat about:

  • What is the Autumn Equinox?
  • What It Means For You and Your Life: The Spiritual, Cosmic Meaning of This Equinox
  • How To Make The Most Of This Time
  • Fall Equinox Crystals
  • Equinox-Inspired Beauty + Eyeshadow
  • Fall Beauty + Moisture