Pisces Season Beauty Vibes: Moonlit, Dreamy Glow with Athr Beauty

Pisces Season Beauty Vibes: Moonlit, Dreamy Glow with Athr Beauty

Pisces season is upon us, and it’s the perfect time to embrace the intuitive, ethereal energy of this water sign. Whether you’re a Pisces or just going with the season’s...
lazy girl makeup routine

The Lazy Girl Makeup Routine: 3 Products, 5-Minute Glow

Some days (or honestly, most days), a full face of makeup is just not happening. Whether you hit snooze too many times or you’re just keeping it low key, we’re here...
How to Find the Best Blush Shade For Your Skin Tone

How to Find the Best Blush Shade For Your Skin Tone

At Athr Beauty, we're blush girls to our core. And truthfully, we don’t believe in any rules on the subject – wear whatever shade speaks to your soul and if...
sun sign vs moon sign vs rising sign explained

Sun Sign vs. Moon Sign vs. Rising Sign Explained

To truly understand yourself on a deeper level, you'll want to explore the "big 3" in astrology - your sun, moon sign, and rising sign. Together, they tell a more complete story of who you are.

Tags: Astrology
cycle syncing your makeup - looks for every phase of your moon cycle

Cycle-Syncing Your Makeup: Looks for Every Phase of Your Moon Cycle

The truth is, most of us have only recently learned about the phases of our cycle (or we still haven’t heard about it at all). Unlike men, who have consistent,...
Fall 2024 Beauty Trends: Slightly Goth, Berry Blushy, and Magically Moonlit

Fall 2024 Beauty Trends: Slightly Goth, Berry Blushy, and Magically Moonlit

In with fall and all the deliciously rich, high drama reds, raspberries, and Bordeaux burgundys. We’re feeling that red wine and cozy throw energy and we’re channeling it into the vampiest, moodiest lips we can.

3 Ethereal Pink Eyeshadow Looks to Try This Summer

3 Ethereal Pink Eyeshadow Looks to Try This Summer

On Wednesdays (and every day), we wear pink. And if there’s one look we love for summer, it’s a monochromatic pink eyeshadow moment. From the softest cotton candy shadow to the rich rose metallic, a pink makeup look can do it all from the softest sweet blush of color to the most dramatic moody grunge.  

Cosmetic Colorants: Your Guide

Cosmetic Colorants: Your Guide

Ever wondered how that bright blue shadow shines so bright? Or how that highlighter is so freaking shimmery? Here’s where cosmetic colorants come in. As a clean, vegan brand, we’ve...
Peachy Beachy Makeup with Our Summer Solstice Palette

Peachy Beachy Makeup with Our Summer Solstice Palette

It’s peachy, it’s beachy, it’s positively dreamy. We’re diving into Pantone’s Color of the year and recreating Hailey Beiber’s go-to peachy beachy summer look using our Summer Solstice Palette –...
athr beauty eyeshadows

ATHR Beauty Is Back! Everything You Need to Know about the Relaunch

A super juicy, hydrating lip oil with a delicious multifaceted shine for summer. Glossy without being goopy and so hydrating with yummy organic butters, oils, plant extracts, and quartz crystals.
Portrait of a woman with dark hair and striking makeup against a red circular background.

Our Help-You-Decide BF/CM Guide

It's the most wonderful time of the year with jaw dropping deals on all the ĀTHR Beauty treats you'd love to find under the tree! With so much to choose from, we're here to help you decide, whether you're coveting lip treats, cream blush, shadows, desert oils, or the holiday sets that are sure to make your spirits bright.

15 Black-Owned Clean Beauty Brands You Need In Your Life

15 Black-Owned Clean Beauty Brands You Need In Your Life

It’s no secret that women of color have been seriously underrepresented in the clean beauty space for a long time. But the truth is, black women have been creating gorgeous products with clean, sustainably sourced natural ingredients far before clean was even a thing. So today, we’re spotlighting and spreading the word on some innovative, black-owned beauty brands to support today and everyday.