#goodvibesbeauty - ĀTHR Beauty Blog

In with fall and all the deliciously rich, high drama reds, raspberries, and Bordeaux burgundys. We’re feeling that red wine and cozy throw energy and we’re channeling it into the vampiest, moodiest lips we can.

On Wednesdays (and every day), we wear pink. And if there’s one look we love for summer, it’s a monochromatic pink eyeshadow moment. From the softest cotton candy shadow to the rich rose metallic, a pink makeup look can do it all from the softest sweet blush of color to the most dramatic moody grunge.  

It's the most wonderful time of the year with jaw dropping deals on all the ĀTHR Beauty treats you'd love to find under the tree! With so much to choose from, we're here to help you decide, whether you're coveting lip treats, cream blush, shadows, desert oils, or the holiday sets that are sure to make your spirits bright.

It’s no secret that women of color have been seriously underrepresented in the clean beauty space for a long time. But the truth is, black women have been creating gorgeous products with clean, sustainably sourced natural ingredients far before clean was even a thing. So today, we’re spotlighting and spreading the word on some innovative, black-owned beauty brands to support today and everyday.

While Mercury Retrograde has become known as a dreaded messenger of mix-ups, miscommunication, and madness, we firmly believe that when we align ourselves with the energy of the universe instead of fighting it, life will always be in harmonious flow.  

So, we’ve put together a Mercury Retrograde mini manual for each Zodiac sign! We chat about how this Retrograde might affect you, and how to not only get through it, but use this powerful energy to propel yourself upwards and onwards! 

In our new face-half-covered life, why not kick up the shadow drama a notch, get creative and maybe a touch theatrical (even if it’s only seen by you)? Keep reading for 10 of our favorite Amethyst Crystal Gemstone Palette looks – our Amethyst-infused, deliciously regal, ode to the color purple.

For more eyeshadow inspo, read our Favorite Summer Solstice Looks, Our Favorite Yellow Diamond Highlighter Looks, Our Favorite Joshua Tree Looks, and Our Favorite Rose Quartz Looks.

Almost every cosmetic product contains some sort of palm oil or palm oil derivative. To grow palm oil, growers burn down forests to clear the land. Animals lose their homes, developers aggressively seize land from indigenous groups, and the fires give off huge amounts of greenhouse gases, formaldehyde, cyanide, and small particles that cause serious health conditions and many deaths.

Today we’re chatting about what makes beauty products safe (as in bacteria-free) – in both the clean and conventional world.

Keep reading for:

• What is Clean Beauty and how did it start?
• But is clean beauty a scam?
• The safety of clean beauty (and all beauty)
• Why preservation & how it works
• True or false: conventional beauty is preserved well and clean beauty isn't
• The types of preservatives & how we preserve our products

So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

Keep reading for:

• What Is Bioplastic, How Is It Made, & Why Was It Created?
• Are Bioplastics The Answer? The Drawbacks.
• Biodegradable Vs. Degradable Vs. Compostable Vs. Recyclable
• Where To Send Bioplastic/Plastic When We’re Done With It
• How To Reduce Our Plastic Usage Overall