RADICALLY CLEAN BEAUTY

ĀTHR Beauty means zero compromises because you deserve fun, clean beauty that is good to you and good to the planet.

Sustainable, clean, vegan beauty that is absolutely cruelty-free.

In 2018 we shook up the beauty industry and created the beauty industry's first ZERO WASTE eyeshadow palette and, we didn't stop there! From using upcycled ingredients in our formulas to biodegradable bristles on our mascara brush, we have continuously pushed forward our initiative for better solutions to protecting our planet from packaging waste.

OUR PRODUCT PACKAGING PROMISE

Recycled Plastic

We try to avoid using plastic in our formulas but when a certain product calls for it we 100% recycle.

FSC Certified Paper

This certification means that each inch of paper we use comes from responsibly sourced wood fiber.

Water-Based Soy Ink

Using soy-based inks does more than make our packaging pop, it allows all our paper products to remain recyclable.

Recycled Aluminum

All our eyeshadow pans are made of recycled aluminum that can be recycled once again. Hitting pan has never felt so good.  

#GOODVIBESBEAUTY

SENDING GOOD VIBES

We proudly ship your ĀTHR Beauty products in carbon-neutral shipping. By partnering with Boox to create reusable shipping boxes, we lower our environmental impact by 70%.

SUSTAINABLY SOURCED

We take a mindful approach when it comes to ingredient sourcing, ensuring we work with sustainable growers, up-cycled ingredients and fair-trade suppliers to not harm humans or the environment.

ETHICALLY PRODUCED

We proudly work with factories based in the US, Canada and Europe that allow us to ensure safe work environments free of child or forced labor where people are paid living wages.

CRUELTY - FREE

And we mean it. We don't test on animals and we don't use their byproducts in our ingredients. All of our formulas are 100% vegan.