Say goodbye to the the sticky-hair-grabbing glosses of the past, and hello to the luminous and never-goopy glosses in the ĀTHR Beauty-verse. Get that juicy lips look with light-catching, plumping, and ultra-nourishing glosses infused with literal crystals for a high-vibe, high-gloss look you'll love.

Whether you craving dewy, naturally juicy lips or a bright, high-gloss finish, keep reading to find your match plus all the tips for your juiciest, fullest-looking lips yet, naturally.

Step 1: Lip Prep

If your lips are feeling the aftermath of a never-ending winter, it’s time to smooth things over. Exfoliating not only buffs away flakes—it also gets the blood flowing, which brings a natural flush and noticeable plumping effect.

Gently buff using a sugar scrub or a dry toothbrush in slow, circular motions. For a quick and delicious DIY scrub, mix sugar with your go-to oil (we love coconut) and a pinch of cinnamon for a natural tingle. Rinse, pat dry, and move on step 2.


Step 2: The Juicy Lip Glosses You'll Love

Crystal-Infused Lip Gloss

High-shine meets high vibes with our new Crystal-Infused Lip Gloss that imparts the juiciest, glowiest multidimensional gleam plus all-day hydration. Always weightless and never sticky, you'll have that plump, juicy lips look without the gluey feel that normally comes with it. Infused with skin-loving ingredients and ethically sourced crystals, it's a glow-up from the inside out.

The Skin-Loving Ingredients

  • Rosa Damascena Flower Extract: Hydrates, soothes, and nourishes, leaving your lips soft and smooth with a light natural rose scent.

  • Euphorbia Cerifera (Candelilla) Wax: Forms a moisture-sealing barrier, keeping lips hydrated and happy all day long.

  • Tocopheryl Acetate (Vitamin E): A powerful antioxidant that protects and nourishes, keeping your lips soft and smooth.

  • Calcium Aluminum Borosilicate: Adds a light-reflecting shimmer for a radiant, multidimensional finish.

The Shades

Celestial Quartz
A soft ballerina pink with a sheer, glassy finish. Dreamy, delicate, and just a little bit otherworldly—it’s your lips, wrapped in moonlight.

Solar Flare
A glowing rose-gold shimmer that warms up your whole vibe. Luminous and sunkissed, like golden hour in a tube.

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Aurora Glow Lip Oil

Skincare meets lip care in this ultra-hydrating, juice-ifying treatment oil that imparts shine without stickiness. Gift your lips this indulgent treat that instantly softens, smooths, and blesses your lips with a dewy, deeply nourished luminosity that looks magically moonlit. Say goodbye to dryness once and for all.

What’s inside:

  • Soja (Soybean) Oil: Hydrates and softens lips, with a nourishing boost from fatty acids and antioxidants.

  • Tocopheryl Acetate (Vitamin E): A skin-loving antioxidant that soothes, moisturizes, and keep lips soft all day.

  • Castor Seed Oil: Intensely moisturizes, conditions, and smooths dry lips.

  • Hibiscus Sabdariffa Flower Extract: Natural hydration with a side of antioxidant protection.

  • Oryza Sativa (Rice) Extract: Packed with antioxidants, this plant extract helps nourish and protect your lips while locking in moisture.

When to wear it: All day, every day. As an opalescent gloss on makeup-free days, as an overnight lip treatment for deep down hydration, or reapply whenever your lips need a crystal-infused moisture boost.

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Step 3: For Fullness & Color

For the trifecta of color, shine, and fullness, try out the ombré effect with our Desert Rose Lip & Cheek Oil Stain. By blending lighter and darker shades, you create depth and dimension that makes the lips look plumper—especially in the center where the lips naturally catch the light. Here’s how you can mix shades for a lip-plumping illusion you'll love:

  • Harmony (a light peach tone) is perfect for the center of your lips. This soft, bright shade catches the light, giving the illusion of a fuller pout.

  • Wisdom (a peachy coral) on the outer corners will add depth and draw attention to the middle of your lips. The contrast between the light and dark creates a sense of volume, making your lips look more dimensional and plump.

The best part of our Desert Rose Lip & Cheek Oil Stain: it can be applied as is for a high-shine, reflective finish, or blotted down to an all-day lipstick stain that has that matte, just-kissed, slightly blurry vibe.

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What Clean Means to Us

As a clean and sustainable beauty brand, every product we create is 100% vegan, cruelty-free, and made with ultra-clean, sustainably sourced skin-loving ingredients that heal, hydrate, and illuminate your skin and lips. We use organic, fair-trade, non-GMO ingredients wherever possible and ban over 2700 ingredients in our formulas for the cleanest, most nourishing products possible.

Ready to kiss dryness goodbye and awaken that crystal-infused juicy lip glow? Dive into the magic of ĀTHR Beauty and treat your lips to the shine and nourishment they deserve. Your juiciest dreamiest lips are just one swipe away.