#goodvibesbeauty - ĀTHR Beauty Blog
Zero Waste - How We Do It
Today we're diving into the ĀTHR to show you how we created the industry's first fully sustainable, #ZeroWaste eyeshadow palette.
Why does this matter?
Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?
7 Non-Vegan Ingredients In Most Eyeshadows (And What We Use Instead)
With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.
Keep reading for:
- The top 7 non-vegan ingredients you may find in your average eyeshadow, plus
- Vegan alternatives that serve the same purpose + what we use.
- How to tell if a product is vegan.
- Why companies are still using non-vegan ingredients.
- What you can do to help the cause.
Meet Our Newest Supercharged Shadow Palette: Summer Solstice
Today we’re celebrating Earth Day with the launch of our third crystal-infused eyeshadow palette, Summer Solstice. It is, as always, fully recyclable, completely sustainable, and 100% vegan & cruelty-free. Shadows created to honor and protect this beautiful planet we call home.
I'm Coming Out
Zero Waste Beauty Is Possible
My name is Tiila (pronounced Tyla) and I want you all to know who is behind ĀTHR Beauty (pronounced Ather). I started ĀTHR Beauty after being a product developer for Sephora for over 7 years.
