Can Mascara Affect Lash Growth? The Truth About Lash Fallout

Can Mascara Affect Lash Growth? The Truth About Lash Fallout

One day you're happily removing your mascara. The next you're staring at three eyelashes on a cotton pad wondering if this is how it ends. Turns out, fuller lashes aren't just about growth—they're about keeping the lashes you've already got. Here's what every mascara wearer should know about fallout, breakage, and the formulas that may be quietly working against your lash goals.

Mercury Retrograde Survival Guide For Every Zodiac Sign

Mercury Retrograde Survival Guide For Every Zodiac Sign

 

Some zodiac signs get emotional during Mercury retrograde. Others get impatient, suspicious, nostalgic, or convinced a two-word text message means something it definitely doesn't. Find out what retrograde season tends to bring up for your sign, plus a few ways to navigate it with your sanity intact.


Is Your Eyeshadow Aging You? The Top 8 Aging Ingredients To Avoid

Is Your Eyeshadow Aging You? The Top 8 Aging Ingredients To Avoid

Aging is a given. Premature aging isn't.

Some things are outside our control. Genetics are genetics. But plenty of the things that influence how quickly our skin ages are things we're exposed to every day: sun exposure, pollution, free radical damage, irritation, inflammation, and yes, the products and ingredients we put on our skin.

Setting Powder vs Blurring Powder: What's the Difference?

Setting Powder vs Blurring Powder: What's the Difference?

Soft-focus skin. Makeup that actually survives the day. Ideally, we'd like both.  The beauty industry's answer to this was apparently: more products. Setting powders, blurring powder, finishing powders, brightening powders....
What Is Mercury Retrograde? (Minus the Fearmongering)

What Is Mercury Retrograde? (Minus the Fearmongering)

Mercury retrograde has become the internet’s favorite explanation for everything slightly chaotic — delayed flights, weird texts, emotional spirals, exes resurfacing out of nowhere. But despite its dramatic reputation, Mercury retrograde isn’t necessarily here to ruin your life. More often, it’s here to slow things down enough for you to notice what’s actually been sitting beneath the surface all along.

Fairy Makeup Looks: 4 Ethereal Makeup Ideas to Recreate

Fairy Makeup Looks: 4 Ethereal Makeup Ideas to Recreate

Moonlit shimmer. Glossy rose-stained lips. Cheeks catching the light like fairy dust after dark. From soft woodland glow to moody dark fairy makeup, these dreamy crystal-infused looks are pure enchantment — and surprisingly easy to recreate.

Warm vs. Cool Undertones: How to Tell Which One You Have (and Why It Matters for Your Makeup)

Warm vs. Cool Undertones: How to Tell Which One You Have (and Why It Matters for Your Makeup)

Undertone is why your friend's bronzer looks like a week in Mykonos and yours looks like a mishap. Why that influencer's go-to nude makes you look vaguely unwell, and why the blush you borrowed off your friend — the one you thought was way too pink — looked exactly right on your face. Turns out, it’s not you, it’s your undertone.

Why You Don’t Relate to Your Zodiac Sign (And What It Actually Means)

Why You Don’t Relate to Your Zodiac Sign (And What It Actually Means)

If your zodiac sign doesn’t feel like you, you’re not wrong — you’re just looking at one piece of a much bigger chart. Here’s what actually explains it.

Do Crystals Actually Work? The Science + Spiritual Perspective Explained

Do Crystals Actually Work? The Science + Spiritual Perspective Explained

You know those little cards at the crystal shop that tell you the meaning/benefits of each crystal? Do you ever wonder how they come up with these meanings? And how the crystals actually work? Keep reading to find out:

  • The Science Behind Crystals – How They Affect Us
  • Crystals and Your Chakras
  • Our Crystal Shop - Our Fave High-Vibe Crystals for Chakra Balancing
  • Crystal-Infused ĀTHR Beauty Products
How the Moon Affects Us: Sleep, Mood, Energy + Science Explained

How the Moon Affects Us: Sleep, Mood, Energy + Science Explained

You might guess with a name like ĀTHR Beauty that we love the cosmos – the stars, the Moon, and all the mystical energies that weave their magic through our lives. So, today let’s dive deep into that Moon magic:  

  • How and why the Moon affects us
  • What each moon phase means and how to make the most of it
  • Moon-inspired products to get you in the moonlit mood. 
  • Charging your crystal-infused palettes in the moonlight
How to Make Your Lips Look Fuller (Without Filler)

How to Make Your Lips Look Fuller (Without Filler)

Fullness isn’t about size — it’s about contrast. The way color fades, where light reflects, how everything is placed. Small shifts, but they change the entire effect.

The 4 Astrology Elements Explained: Fire, Earth, Air & Water

The 4 Astrology Elements Explained: Fire, Earth, Air & Water

You probably know your zodiac sign. But your element? That’s where things start to click. Fire, Earth, Air, or Water—each one reveals how you think, feel, and what you’re naturally drawn to (including your go-to beauty vibe).