Sustainable, clean, vegan beauty that is absolutely cruelty-free.
In 2018 we shook up the beauty industry and created the beauty industry's first ZERO WASTE eyeshadow palette and, we didn't stop there! From using upcycled ingredients in our formulas to biodegradable bristles on our mascara brush, we have continuously pushed forward our initiative for better solutions to protecting our planet from packaging waste.
OUR PRODUCT PACKAGING PROMISE
Recycled Plastic
We try to avoid using plastic in our packaging but when a certain product calls for it we recycle.
FSC Certified Paper
This certification means that each inch of paper we use comes from responsibly sourced wood fiber.
Water-Based Soy Ink
Using soy-based inks does more than make our packaging pop, it allows all our paper products to remain recyclable.
Recycled Aluminum
All our eyeshadow pans are made of infinitely recyclable aluminum. Hitting pan has never felt so good.
#GOODVIBESBEAUTY
SUSTAINABLY SOURCED
We take a mindful approach when it comes to ingredient sourcing, ensuring we work with sustainable growers, up-cycled ingredients and fair-trade suppliers to not harm humans or the environment.
ETHICALLY PRODUCED
We proudly work with factories that allow us to ensure safe work environments free of child or forced labor where people are paid living wages.
CRUELTY - FREE
And we mean it. We don't test on animals and we don't use their byproducts in our ingredients. All of our formulas are 100% vegan.
