Ruby Powder: A Light-Reflective Ingredient for Dimensional Color

At A Glance

Quick Facts About Ruby Powder

• Light-scattering mineral that creates a soft-focus, radiant finish.
• Improves color saturation by enhancing pigment visibility and dimension.
• Supports even application by refining surface texture and blendability.

What Is Ruby Powder?

Ruby Powder is a synthetically derived mineral compound used in cosmetics for its light-reflecting properties. When incorporated into color formulas, it enhances radiance and visual depth while helping the product apply more smoothly and evenly.

Though inspired by the natural gemstone, ATHR Beauty uses lab-grown, conflict-free Ruby Powder to align with our commitment to sustainability, ingredient purity, and ethical sourcing.

• ATHR Callout: We include Ruby Powder to brighten finishes, enhance texture, and bring an element of energetic confidence to every formula.

What Does Ruby Powder Do in Makeup?

• Light diffuser – Scatters light for a soft-focus, luminous finish.
• Color booster – Enhances the visual payoff of pigments for a richer, more vibrant effect.
• Texture smoother – Helps formulas apply with greater uniformity and softness.

How Does It Work?

This light-reflective powder:

• Bends light across the skin to create a diffused, radiant glow.
• Improves pigment distribution for even, long-lasting color.
• Contributes to a smooth, glide-on application across various textures.

This is why Ruby Powder is used by ATHR Beauty to support vibrant color performance and a polished, diffused finish—while staying true to clean beauty standards.

Why It’s Unique

• Multi-dimensional payoff – Improves luminosity and clarity in color cosmetics without adding shimmer.
• Pure and consistent – Lab-created to ensure quality, traceability, and ethical formulation.
• Confidence-driven beauty – Selected for its long-standing association with inner strength and vitality.

Is It Safe?

Yes! Ruby Powder is a non-toxic, lab-created ingredient that meets U.S. and EU cosmetic safety standards. It is suitable for all skin types, including sensitive skin, and is used at safe, effective levels in color formulations.