Aluminum Powder (CI 77000): A High-Impact Metallic Pigment with Energetic Radiance

At A Glance

Quick Facts About Aluminum Powder

• A highly reflective metallic pigment, delivering intense shimmer and luminosity.
• Used in cosmetic-grade formulations, ensuring safety for eye makeup.
• Provides rich, multidimensional color payoff in metallic and shimmer products.

What is Aluminum Powder?

Aluminum Powder (CI 77000) is a cosmetic-grade metallic pigment made from purified aluminum particles. It is used in eyeshadows, highlighters, and metallic formulations to create a brilliant, reflective finish. This ingredient allows makeup to deliver high-impact shimmer with a smooth application, making it a staple in radiant and bold beauty looks.

In various traditions, reflective materials have been associated with amplifying energy and enhancing self-expression. While Aluminum itself is primarily known for its light-reflecting properties in cosmetics, its high-shine effect has long been linked to boldness, empowerment, and transformation in beauty trends.

• ATHR Callout: Found in the Rose Quartz Crystal Eyeshadow Palette, where it enhances the shimmer and metallic finishes for dazzling, multidimensional eye looks.

What Does Aluminum Powder Do in Makeup?

• Metallic Pigment – Provides intense shimmer and luminosity.
• Light Reflector – Creates a multidimensional glow and enhances radiance.
• Color Booster – Deepens pigment saturation for bold, high-impact shades.

How Does It Work?

• Reflects light for high-shine, dazzling finishes in eyeshadow formulas.
• Enhances pigment vibrancy, ensuring rich, true-to-pan color payoff.
• Adheres smoothly to the skin for seamless, blendable application.

This is why Aluminum Powder creates show-stopping metallic makeup looks.

Why It’s Unique

• Intensely luminous – Aluminum Powder creates striking, high-shine finishes.
• Symbol of confidence and empowerment – Metallics have long been associated with strength and self-expression.
• Reflective energy – Its light-reflecting properties enhance the vibrancy and brilliance of shimmer tones.

This is why Aluminum Powder is a key element in ATHR Beauty’s bold, high-performance eyeshadow formulas.

Is It Safe?

Yes! Aluminum Powder is cosmetic-grade and approved for eye makeup use. It has been reviewed by global cosmetic regulatory bodies and is safe when properly formulated in cosmetics.