Alumina: A Natural Enhancer for Pigment, Wear, and Radiance

At A Glance

Quick Facts About Alumina

• Derived from naturally occurring aluminum oxide, making it a mineral-based ingredient.
• Improves pigment dispersion, ensuring even, vibrant color payoff.
• Enhances formula adhesion, helping makeup last longer without creasing or fading.

What is Alumina?

Alumina is a mineral-based ingredient derived from aluminum oxide, commonly used in cosmetics to enhance texture, adhesion, and light diffusion. It plays a key role in improving pigment payoff, preventing creasing, and giving powders a smooth, silky finish. Often found in eyeshadows, powders, and highlighters, it helps create long-wearing, high-performance formulas.

• ATHR Callout: Found in Rose Quartz Crystal Eyeshadow Quad and Rose Quartz Crystal Eyeshadow Palette, where it enhances blendability, pigment intensity, and long-lasting wear.

What Does Alumina Do in Makeup?

• Pigment Enhancer – Helps distribute color evenly, preventing patchiness.
• Adhesion Booster – Improves staying power, reducing fallout and creasing.
• Light Diffuser – Gives powders a soft-focus, radiant finish.

How Does It Work?

This adherent mineral:

• Binds pigments to the skin for smooth, even application.
• Creates a soft, diffused effect, blurring imperfections and enhancing luminosity.
• Prevents creasing by absorbing excess oil and keeping formulas in place.

This is why Alumina keeps eyeshadows vibrant, smooth, and long-wearing.

Why It’s Unique

• Enhances luminosity – Alumina naturally diffuses light, creating a soft-focus effect that makes skin and pigments appear smoother and more radiant.
• Supports long wear – Helps lock in pigments and prevent creasing, ensuring a flawless finish that lasts.
• Crystal-inspired beauty – Like the natural minerals found in gemstones, Alumina brings a touch of brilliance and dimension to powder-based makeup.

This is why Alumina is a key ingredient in ATHR Beauty’s clean, high-performance formulas, designed to enhance pigment and wear while reflecting natural radiance.

Is It Safe?

Yes! Alumina is a naturally occurring mineral and is widely recognized as safe for use in cosmetics. It has been reviewed by global cosmetic safety authorities and is non-toxic when properly formulated.