#goodvibesbeauty - ĀTHR Beauty Blog

You might guess with a name like ĀTHR Beauty that we love the cosmos – the stars, the Moon, and all the mystical energies that weave their magic through our lives. So, today let’s dive deep into that Moon magic:  

• How and why the Moon affects us
• What each moon phase means and how to make the most of it
• Moon-inspired products to get you in the moonlit mood. 
• Charging your crystal-infused palettes in the moonlight

Sephora is refining what clean means to them by expanding their no-no list to 50 ingredients that all ‘Clean at Sephora’ products must be formulated without! Keep reading to find out:

• What's On The Banned List?
• How Did This All Came About?
• Will Clean Beauty Keep Growing At Sephora?
• What Does 'Clean' Beauty Really Mean? Our Stance.
• What's Next?

We’re here with tips and truths for your Plastic-Free July (and beyond).

Keep reading for:

• Why this movement matters
• The truth about recycling
• How to cut down your plastic usage
• Recycling tips + truths

As a cruelty-free & vegan brand, we want to do everything we can to end animal cruelty in cosmetics. We're here to share the truth and help you make informed, aligned, and compassionate buying decisions.

Keep reading to find out:

• What ‘cruelty-free’ means and how it can be misused
• How to find cruelty-free products
• Does cruelty-free = vegan or natural?
• The truth about cosmetic animal testing
• What you can do to support a cruelty-free future

Summer is here! And our Summer Solstice palette is back in stock just in time for bonfires at sundown and dancing until dawn.

To celebrate its return, we're showing you how to create three star-dusted Summer Solstice looks

We get asked about mica a lot and we're so thankful that brands, consumers, and the industry are starting to ask these questions. Change can only begin when these issues are brought out of the darkness.

In this blog, we'll chat about:

• What Mica Is + How It's Used In Cosmetics
• Child Labor In Mica Mining
• Our Stance On Mica
• Natural Vs Synthetic Mica
• What You Can Do To Support This Issue

We use a combination of natural and synthetic mica. When we use natural mica, we source only from suppliers in the US or Malaysia. These areas have (and enforce) ethical labor standards which prevent the use of child labor. We avoid all mica from India or Madagascar where labor standards are unregulated and child labor is rampant.

Today’s a special day for us – ĀTHR Beauty’s 1st anniversary! To celebrate, we sat down with our Founder, Tiila to chat about how it all started, the highs, the lows, and what’s coming next!

Today we're sitting down with our own Tiila Abbitt, ĀTHR Beauty Founder, to chat about:

• Her learnings as a Product Developer at Sephora
• How it led her to start ĀTHR Beauty
• What's next at ĀTHR Beauty *Exciting News!*

Natural is good, synthetics are evil. Sound familiar? While we are all about non-toxic, organic, sustainable clean beauty, sometimes natural is not the best option.

Keep reading for:

• Synthetic vs Natural: What do these terms even mean?
• Does Natural = Non-Toxic?
• The Synthetics We Use & Why - Our Vetting Process.

For this blog, we sat down with the brilliant Cassandra McClure - Celebrity Makeup Artist, Educator, Senior Manager at Beautycounter, Creator of LashBinder.com, and Host of the popular Clean Beauty Podcast to chat about:

• What she looks for in an eyeshadow + how our palettes measure up
• Her top tips for application
• How to choose shades for your skin tone and eye color
• How to tie your eyeshadow into the rest of your look & transition from day to night

What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light.

Read on to see:

• The shades brought to life through Chelsea's gorgeous self.
• Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus,
• How to embody the Summer Solstice energies in your life.