#goodvibesbeauty - ĀTHR Beauty Blog

So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

Keep reading for:

• What Is Bioplastic, How Is It Made, & Why Was It Created?
• Are Bioplastics The Answer? The Drawbacks.
• Biodegradable Vs. Degradable Vs. Compostable Vs. Recyclable
• Where To Send Bioplastic/Plastic When We’re Done With It
• How To Reduce Our Plastic Usage Overall

We’re here with tips and truths for your Plastic-Free July (and beyond).

Keep reading for:

• Why this movement matters
• The truth about recycling
• How to cut down your plastic usage
• Recycling tips + truths

We get asked about mica a lot and we're so thankful that brands, consumers, and the industry are starting to ask these questions. Change can only begin when these issues are brought out of the darkness.

In this blog, we'll chat about:

• What Mica Is + How It's Used In Cosmetics
• Child Labor In Mica Mining
• Our Stance On Mica
• Natural Vs Synthetic Mica
• What You Can Do To Support This Issue

We use a combination of natural and synthetic mica. When we use natural mica, we source only from suppliers in the US or Malaysia. These areas have (and enforce) ethical labor standards which prevent the use of child labor. We avoid all mica from India or Madagascar where labor standards are unregulated and child labor is rampant.

Today’s a special day for us – ĀTHR Beauty’s 1st anniversary! To celebrate, we sat down with our Founder, Tiila to chat about how it all started, the highs, the lows, and what’s coming next!

Today we're diving into the ĀTHR to show you how we created the industry's first fully sustainable, #ZeroWaste eyeshadow palette. 

Why does this matter? 

Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?

Zero Waste Beauty Is Possible

My name is Tiila (pronounced Tyla) and I want you all to know who is behind ĀTHR Beauty (pronounced Ather). I started ĀTHR Beauty after being a product developer for Sephora for over 7 years.