This fall is serving cozy contrast: softly blurred complexions, cool‑toned shadow, spiky lashes, gilded accents, and a 90s tightliner revival. From crisp apple‑picking afternoons to moody moonlit cocktails, we’re leaning into looks that feel a little grunge, a little glam—and entirely aligned with the warm, cozy edge of fall.
These are the top Fall 2025 makeup trends—and how to bring them to life with clean, vegan, crystal-charged must-haves from ĀTHR Beauty.
1) Cool‑Tones, Warm Intentions
After years of sunbaked neutrals and bronze-everything energy, cool tones are making a quiet comeback—and honestly, it’s about time. Soft grays, lavender shimmers, and smoky violets bring a fresh, airy depth to fall eyes.
The vibe: Ethereal, moody, and a little mysterious. Cool smoke with soft shimmer.
Get the look with the Rose Quartz Crystal Eyeshadow Palette:
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Aphrodite (violet-gray matte): A grounding base for your soft smoke.
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Trust (pink-to-violet duochrome): A dreamy shift that adds dimension with ease.
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Karma (warm lavender metallic): A light-catching wash that plays beautifully with cool skin tones.
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Moonstone (light white-pink shimmer): Press gently onto inner corners for that barely-there brightness.
Top with Big Bang Mascara for that balanced cool-to-cozy contrast.
2) Gold Flickers: Gilded, Not Glitzy
Gold is everywhere for fall—but the vibe is strategic. Think inner‑corner gleam, a sheer wash across lids, or a unexpected gold liner all around the eye.
The vibe: Subtle gleam. Warmth that whispers.
Get the look:
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Paint one of the soft golds from the Summer Solstice Crystal Eyeshadow Palette along the upper and lower lower lash line or right at the tear duct to catch the light with every blink.
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Finish with Crystal Infused Lip Gloss for a high-gloss, light reflecting gleam that ties it all together.
3) Spiky Lashes: Soft Chaos
Fluffy lashes had their moment. This fall, it’s all about soft spikes—defined little clusters that feel intentional, edgy, and a touch undone. Inspired by 70s it-girls and runway grunge, it’s less polished, more personality.
The vibe: Sculpted chaos with a side of cool-girl ease.
Get the look:
Swipe on Big Bang Mascara, then use the tip of the wand (or tweezers - but be careful!) to gently pinch lashes into tiny clusters. The result? A fresh take on fringe that’s spiky, dramatic, and perfectly imperfect.
Pair with a soft lid or nothing at all—just clean skin, clear gloss, and lashes that speak for themselves.
4) Tightlined & Smudged: The Clean Grunge Eye
Fall’s moodiest moment? A softly smoked eye with tightlined edges that whisper ’90s nostalgia. It’s moody, minimal, and low-effort in the best way.
The vibe: A little slept-in, a little dressed-up.
Get the look:
Start by tightlining your entire waterline—top and bottom—with a creamy, waterproof liner for instant depth. Then blend Scorpio (matte rose brown) or Aphrodite (deep, matte violet gray) from the Rose Quartz Crystal Palette into your upper lash line, softening the edges with a brush or fingertip. Want extra dimension? Tap Trust (duochrome shimmer) into the center of the lid.
Finish with Big Bang Mascara to keep it softly sculpted.
Need more inspo? Check out our Soft Grunge Makeup Guide for the full mood.
5) Wine‑Stained Lips: Glossy Garnet or Blurred Bordeaux
Deep berries, glossy garnets, and blurred Bordeaux are back—with two textures: inky gloss or diffused matte.
The vibe: Like you just sipped a glass of cabernet by the fire. A little mysterious, a lot delicious.
Get the look:
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For a high-shine, vinyl finish: brush Desert Rose Lip & Cheek Oil Stain in shade ‘Courage’ directly onto lips.
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For a matte moment, blot the color with your fingers (pat what’s left onto cheeks!) and voila - a soft, diffused, just-bitten effect.
6) Satin-Blurred Skin: Cozy, Not Cake-y
Skin this season is all about that cushy, candlelit finish—soft, blurred, and lightly sculpted.
The vibe: Cloud-skin energy. Not too matte, not too shiny. Just soft-focus magic.
Get the look:
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Even out with a medium‑coverage base, then add a gentle veil of warmth with Diffused Reflections Bronzing Powder.
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Tap Aurora Glow Lip Oil on cheekbones and lids for a cushy, skin‑like sheen (no glitter, just glow).
FAQ: Fall 2025 Makeup Trends
What are the top Fall 2025 makeup trends?
Think clean-grunge liner, cool-toned lids (violet-gray, lavender, silver), soft gold flickers, spiky lashes, wine-stained lips, and skin that’s blurred and softly radiant.
How do I wear gray eyeshadow without it looking ashy?
It’s all about the mix. Start with Aphrodite (matte violet-gray) from the Rose Quartz Crystal Eyeshadow Palette as your base, then layer on Trust (duochrome violet shimmer) or Karma (lavender metallic) for light play. Anchor with Big Bang Mascara.
What’s the modern way to do grunge eyeliner?
Keep it clean. Tightline your waterlines, smudge a matte shadow into the top lash line, and let the lower lashes breathe. It gives mood without the mess.
Can I wear gold eyes during the day?
Absolutely. Keep it soft—a wash across the lid or a flicker in the inner corner is all you need. Pair with diffused skin and a glossed lip, like the Crystal Infused Lip Gloss, for balance.
How do I get spiky lashes without falsies?
Swipe on Big Bang Mascara, then use the tip of the wand or tweezers to pinch lashes into little clusters. It's giving Twiggy energy.
Best clean combo for a glossy berry lip?
Our Desert Rose Lip & Cheek Oil Stain tapped onto lips gives that juicy, high-shine berry flush. One product, instant fall mood.
Fall Looks Good on You
This fall is all about cozy contrasts—smudged liner with softened skin, gilded flickers, and spiky lashes paired with bare lids. It’s makeup that feels lived-in yet elevated, a little moody, a little magical.
With clean, crystal-infused, talc-free formulas, every ĀTHR Beauty essential is made to melt into your rituals with pigments that glide on like butter, lip colors that saturate with shine or diffuse to a soft blur, and mascara that works overtime.
Ready to align? [Shop Palettes] · [Shop Mascaras] · [Shop Lips]
