Aluminum Powder

Aluminum Powder

Aluminum Powder (CI 77000): A High-Impact Metallic Pigment with Energetic Radiance


At A Glance

A finely milled metallic pigment that creates stunning shimmer and radiance in eye makeup.

Quick Facts About Aluminum Powder

  • A highly reflective metallic pigment, delivering intense shimmer and luminosity.
  • Used in cosmetic-grade formulations, ensuring safety for eye makeup.
  • Provides rich, multidimensional color payoff in metallic and shimmer products.

What is Aluminum Powder?

Aluminum Powder (CI 77000) is a cosmetic-grade metallic pigment made from purified aluminum particles. It is used in eyeshadows, highlighters, and metallic formulations to create a brilliant, reflective finish. This ingredient allows makeup to deliver high-impact shimmer with a smooth application, making it a staple in radiant and bold beauty looks.

In various traditions, reflective materials have been associated with amplifying energy and enhancing self-expression. While Aluminum itself is primarily known for its light-reflecting properties in cosmetics, its high-shine effect has long been linked to boldness, empowerment, and transformation in beauty trends.

  • ATHR Callout: Found in the Rose Quartz Crystal Eyeshadow Palette, where it enhances the shimmer and metallic finishes for dazzling, multidimensional eye looks.

What Does Aluminum Powder Do in Makeup?

  • Metallic Pigment – Provides intense shimmer and luminosity.
  • Light Reflector – Creates a multidimensional glow and enhances radiance.
  • Color Booster – Deepens pigment saturation for bold, high-impact shades.

How Does It Work?

  • Reflects light for high-shine, dazzling finishes in eyeshadow formulas.
  • Enhances pigment vibrancy, ensuring rich, true-to-pan color payoff.
  • Adheres smoothly to the skin for seamless, blendable application.

This is why Aluminum Powder creates show-stopping metallic makeup looks.

Why It’s Unique

  • Intensely luminous – Aluminum Powder creates striking, high-shine finishes.
  • Symbol of confidence and empowerment – Metallics have long been associated with strength and self-expression.
  • Reflective energy – Its light-reflecting properties enhance the vibrancy and brilliance of shimmer tones.

This is why Aluminum Powder is a key element in ATHR Beauty’s bold, high-performance eyeshadow formulas.

Is It Safe?

Yes! Aluminum Powder is cosmetic-grade and approved for eye makeup use. It has been reviewed by global cosmetic regulatory bodies and is safe when properly formulated in cosmetics.


Where You'll Find It

Rose Quartz Crystal Eyeshadow Palette
$51.84

242 reviews

Sources & Further Reading

Cosmetics Info: "Aluminum Powder" https://www.cosmeticsinfo.org/ingredient/aluminum-powder/

COSMILE Europe: "CI 77000" https://cosmileeurope.eu/inci/detail/3286/ci-77000/

EUR-Lex: “Cosmetics Regulation (EC) No 1223/2009, Annex IV – Consolidated version 24/04/2024” https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02009R1223-20240424#anx_IV

FDA: "Color Additives Permitted for Use in Cosmetics" https://www.fda.gov/cosmetics/cosmetic-ingredient-names/color-additives-permitted-use-cosmetics