This summer is serving soft, sun-drenched skin, diffused color, popsicle-stained lips, and the glossiest glow imaginable. From rooftop lounging to beachside wanders, we're embracing creamy textures and sun-dappled tones that look like they melted right in —exactly the vibe our crystal-infused must-haves were made for.
Ready to dive in? These are the top Summer 2025 makeup trends—and how to bring them to life with clean, radiant must-haves from ĀTHR Beauty.
Bonus: You can create every single look with just two multitasking favorites—our dreamy Desert Rose Lip & Cheek Oil Stain and our luminous Aurora Glow Lip Oil.
1. Blonzer Energy: The Ultimate Sun-Snatched Glow.
Blush + bronzer = blonzer, the effortlessly sunkissed, naturally aglow look of the summer. It’s combines the warm flush of blush with the placement of bronzer for an I-just-suntanned-all-day energy minus the sun damage.
The placement: Focus your blush where the sun would normally hit you - around the edges of the forehead and in a ‘W’ shape across your cheeks and nose to mimic that slightly sunburnt look except sans sunrays. Then you can happily soak up the real sun lathered in SPF and a ray-cancelling hat.
Picking your shade: For this look, opt for warmer toned blushes that impart a rosy flush with just a hint of that bronzey glow. For fair skin, that might mean peachy tones, for medium to deeper skin, lean into warmer reds.
Get the look:
Our bestselling clean cream blush, Desert Rose Lip + Cheek Oil Stain was basically born for this trend. Blend it across your cheekbones, over the bridge of your nose, and just beneath your temples for a faux sunburnt glow that looks straight off the beach—except clean and crystal charged.
Your ATHR blonzer shade match:
For very fair skin: Harmony
For light to light-medium skin: Wisdom
For medium to dark skin tones: Courage
2. Butter Skin: The New Glow
Glass skin walked so buttery skin could run. This summer, it’s all about rich, cushiony complexions that glow with hydration minus the mirror-like shine. Think healthy, lit-from-within skin that looks post-facial smooth and softly sun-warmed.
Get the look:
-
Begin with ultra-hydrated, glowy skin—this trend is heavy on the skin prep. Smooth on your favorite serums and creams to create that plush, dewy canvas.
-
Reach for a luminous, second-skin base. Choose a lightweight foundation or concealer that melts into your skin like warm butter on toast. Skip the powder and embrace the soft sheen.
-
Skip the shimmer bombs and tap on a soft, cream highlighter where the light naturally hits—cheekbones, brow bones, bridge of the nose. Our Aurora Glow Lip Oil is your multi-tasking magic wand here—dab on a little for a subtle, buttery sheen that’s dewy, dreamy, and crystal-infused.
-
Feeling freckley? Dot on some faux freckles for that fresh-faced, just-came-back-from-a-beach-day energy.
3. Blurred Lips: Soft-focus, popsicle-stained perfection.
We’re saying goodbye to crisp, defined lip lines this summer. It’s all about that just-ate-a-cherry-popsicle look - smudgy and slightly undone. The blurred lip trend brings a dreamy soft-focus effect to any shade—especially summer reds and berries that give all the kool-aide by the pool energy.
Get the look:
Using your fingertips, tap Desert Rose Lip + Cheek Oil Stain onto the center of your lips and blend outwards. Blot with a tissue for that just-bitten, popsicle-stained vibe.
4. Berry-flavored monochrome moments
Berry is back, but reimagined for sun-soaked days. Raspberry, Bordeaux, and plum tones are being diffused across lids, lips, and cheeks for a monochromatic berry makeup moment that channels Y2K supermodel energy with a modern, dewy twist. The key: opt for a liquid formula to keep the vibe healthy, hydrated, and summer-approved.
Get the look:
Brush Desert Rose Lip + Cheek Oil Stain onto lips, then kiss your fingers and blend it into cheeks, and across your lids for a full-face, super chic monochromatic berry flush.
All skin tones can achieve this look with shade Courage. For lighter skin tones, less is more, you can always build later.
Want to dial up the berry drama? Sweep one of the rich berry or Bordeaux shades from our Summer Solstice Eyeshadow Palette across your lids—each one blended with real ruby, amber, and topaz for a luminous, high-vibe finish.
5. Glossy Finishes Everywhere
It’s high time for high shine – and it’s not just lips. Think lips, lids, cheeks, and even brows for that just-got-out-of-the-ocean, dappled in dewdrops look that’s giving luxe loungey summer energy.
Your ĀTHR Beauty Go-to Gloss
Try our Aurora Glow Lip Oil for a dreamy dose of gloss for your whole face. Glide it on your lips for a glossy, hydrated finish, and tap a little on your cheekbones, nose, and eyelids for a dewy, moonlit sheen. It’s giving that mermaid-emerging-from-the-water energy.
Summer Looks Good on You
This summer’s beauty vibe? Light as a breeze, kissed by the sun, and sprinkled with a little magic. From soft-focus lips to berry-drenched cheeks and glossed-up everything, we’re chasing sunsets, dancing barefoot on the beach, and sipping sangria on the patio – all with a clean, crystal charged glow.
Begin your sun-soaked summer with beauty that beams—clean, crystal-infused, and energy-aligning →
