THE DIAMOND-INFUSED MASCARA YOU DIDN'T KNOW COULD BE

We’ve gotten countless DMs, emails, and comments since the very beginning asking us to please, please make a mascara that’s on par with our eyeshadow palettes for performance.

Well…the wait is OVER! Say hello to the highly requested, honed and perfected, crystal-charged mascara you’ve all been waiting for! A mascara that rivals your conventional favorites, yet with clean, vegan, lash-loving ingredients, sustainable packaging, and infused with real black diamonds (because your lashes clearly deserve diamonds!)

Like the cosmic event it was named for, The Big Bang Mascara takes everyday lashes and lifts them to the sky for out-of-this-world length, volume, curl, and definition. It’s the dawn of a new day in mascara!

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Why we love it  

THE  FORMULA

This mascara truly does it all - it lengthens, strengthens, and fortifies for a fan of full, glossy, super strong lashes that won’t flake or smudge. Infused with black diamond for a lustrous shine and diamond-level strength + nourishing plant-based ingredients to prevent breakage. Just one swipe for sky-high lashes that last from dawn till dusk. 

And forever and always, all ATHR Beauty products are clean, vegan, cruelty-free, and formulated without over 2700 ingredients that don’t meet our #goodvibesonly ingredient code.

THE CRYSTAL FACETED BRUSH

The brush, my friends – its crystal-inspired shape creates next-level length and volume with 2 sizes of lash-boosting, biodegradable fibers. Prepare for luxuriously lifted and lengthened lashes that rise early and stay up late. 

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THE LASH-LOVING INGREDIENTS

Here’s the thing: your lashes need to be loved and nurtured. They are fragile little feathers that can easily be broken or disrupted with harsh ingredients or just simple day-to-day eye rubbing. Hence, why we’ve infused our lash-loving elixir with deeply nourishing plant-based oils + waxes to prevent breakage so your lashes can reach their maximum potential.

Jasmine Plant Extract: Helps strengthen and moisturize lashes to prevent breakage.

Castor Oil: Adds luster to dull lashes and deeply hydrates to prevent breakage.

Quinoa: Helps nourish and fortify lashes with all 9 essential amino acids. 

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THE CRYSTAL INFUSION: BLACK DIAMOND

The strongest gemstone on the planet, black diamond adds its strength and vitality to lashes + a diamond-level crystalline shine.

Aligned with the crown chakra, black diamond helps awaken our connection to the divine and activate our own personal power. It helps clear negative energy and emotions that are blocking our infinite potential.

At ĀTHR Beauty our crystals are responsibly sourced from the USA and Canada. Our suppliers certify that all crystals are non-conflict, with no use of child labor, and sourced with environmentally-sound extraction techniques.  

THE PACKAGING

The Big Bang Mascara tube is made with 100% recycled ocean plastic + a biodegradable wand and brush. The outer box is sustainably packaging with FSC-certified paper and soy inks for full recyclability.

What you're saying about The Big Bang Mascara

⭐⭐⭐⭐⭐

FINALLY. I've literally tried every last clean mascara out there. Nothing works on my lashes that is that great to swap for my favorite Lancome and Benefit favorites. It doesn't flake or smudge out and the lift and definition literally stays all day. You won't regret trying this one like I have regretted buying all the previous clean mascaras out there. AND the packaging is recyclable people. (insert hand clapping emoji) GREAT JOB!!!  -Diana D.

⭐⭐⭐⭐⭐

Ok so I'm always hesitant with clean formulas because the ones I've tried in the past have been really dry and have no pigment at all. THIS ONE IS AMAZING! My lashes look so long and full with only a few strokes. I'm very impressed... definitely deserves 5 stars. -Catalina M.

⭐⭐⭐⭐⭐

So, I am in love with this mascara. I typically struggle to find clean mascara that doesn’t flake or start rubbing off throughout the day. This one is legit, it stays on so well and really looks good with no clumping or anything. I am happy to say that I found my new mascara and on top of everything it comes in recycled and biodegradable packaging! -Ashley W. 

What’s been missing in mascara – clean + conventional

If you’ve tried most of the clean mascaras out there, you know about the smudging, the flaking, the lackluster length and non-existent curl. You know they just don’t work like your conventional faves.  

On the other side, most conventional mascaras are formulated with toxins and environmentally damaging ingredients like PFAs + ingredients that dry out and damage your delicate lashes.

We refuse to compromise in any way and we knew the so-far impossible could be done. A mascara that delivers in every sense of the word, and is never, ever made with PFAs or other questionable ingredients.

Our Charity Partner

With our 100% recycled ocean plastic packaging, we're supporting the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches.

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We’re so excited for you all to finally try the mascara you've been so patiently waiting for! Tag us in your lash looks on IG <3 

-ATHR Beauty xo