RADIANT RUBY LIP CREMES ARE BACK!

The day has finally arrived - our Radiant Ruby Lip Crèmes are back! Whether you're one of the lucky few who managed to snag one before they sold out at Sephora, or you’ve just been patiently waiting since the beginning, THE WAIT IS OVER!

Keep reading to find out more about our award-winning, 5-star-rated, ruby-infused lip crème!

FIRST, WHAT IS A LIP CRÈME?

Picture the best part of all your fave lip products - the shine of a gloss, the vivid pigment of a liquid lip, the buttery texture of a gorgeous lipstick, and the hydration of a luxurious lip balm. Now blend them all together, add a dash of real rubies for extra radiance, a splash of ATHR magic, and voila you have the all-in-one super decadent lip crème that is beloved the world over! I mean, it did win an Allure Best of Beauty award for a reason after all ;)

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WHY WE LOVE IT

With its silky texture and seriously saturated shades, brushing on this lip crème is a moment to savor it’s a decadent, deliciously vivid coat of color that glides on perfectly and feels amazing on your lips. Enriched with collagen-boosting, deeply hydrating plant-based oils for petal soft, super smooth lips, plus real rubies for a light-reflecting, lustrous finish.

And forever and always, all ATHR Beauty products are clean, vegan, cruelty-free, and formulated without over 2700 ingredients that don’t meet our #goodvibesonly ingredient code.

THE SHADES

With 6 deeply decadent, universally flattering full-color shades from petal pink to ruby red, there’s a shade for every mood and moment.

PROTECT: Mauve nude

MOTIVATE: Tea rose

DREAM: Rose cedar

MANIFEST: Petal pink

RUBY: Blue red

SELF-LOVE: Pink tulip

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THE LIP-LOVING INGREDIENTS

Organic Rosehip Oil

This moisture-rich oil boosts collagen and deeply hydrates for seriously soft, petal smooth lips. How? Antioxidants lycopene and beta-carotene help improve skin texture and protect lips from aging free radicals, while vitamins A and C combat discoloration, sun damage, and encourage healthy collagen production. 

Plumeria Flower Extract

Plumeria Flower Extract is rich in glycosides which have a unique ability to bond to water molecules, creating deep lip hydration. Also rich in lignin, a skin-smoothing, wrinkle-reducing compound that smooths and softens dry, flaky lips. 

Rice Powder

Rich in phytic acid, rice powder helps shed skin dead cells, restoring and smoothing lips to minimize the signs of aging. Ferrulic acid helps protect delicate lip skin from damaging UV rays.

THE CRYSTAL INFUSION: RUBIES

A deeply restorative treat for your lips, rubies help hydrate, nourish, and protect delicate skin from environmental toxins. Not to mention their otherworldly light-diffusing, lustrous glow factor!

Spiritually, rubies activate the Root Chakra – increasing vitality and life-force energy throughout the body and spirit. They help awaken your own personal power, connect you to your heart energy, and affirm your sense of self-worth.

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WHAT YOU’RE SAYING

⭐⭐⭐⭐⭐

“Tired of waterproof lipsticks drying the heck out of my mouth. This is a gorgeous color, very moisturizing, between a gloss and stain, way richer pigment than any gloss I’ve bought before.”

-Amerikat

⭐⭐⭐⭐⭐

“Incredible texture. Absolutely love how hydrated my lips feel when I wear this. There is intense color payoff which I didn’t expect and it’s awesome with a nice gloss slip. Love the way it smells too. Kinda fruity. And it’s so amazing it’s recyclable. And like the first packaging to be recycled? I absolutely love this brand. It keeps getting better and better.”

- Crazy4hair

⭐⭐⭐⭐⭐

"I’m so happy I got this. I was expecting these to be like a pigmented gloss which made me apprehensive. These are so hydrating and plush and have the pigmentation of a satin finish bullet lipstick. You can wipe the excess product off of the applicator and get a more natural application or go right in and get full on lipstick coverage. This is officially my new favorite lipstick." 

⭐⭐⭐⭐⭐

- Montclair 

“Omg this lip crème is beyond my expectation! It is super smooth, light but super pigmented and gives you the most natural patent look, just the right amount of reflection. Staying power is great, without eating it stays the whole day, at the end of day you loose the shine but the tint is very natural. The particular shade Dream is just the perfect rosy mauve, not too light not too dark. I also bought Inspire, love that one too, more flirty and summery vibe. Can’t wait to grab more when they come back in stock!”

-beaverl

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THE PACKAGING

Made with 100% recycled ocean plastic, it’s the first fully recycled lip component in the prestige beauty industry. The outer box and tarot card are sustainably packaged using fully recyclable FSC paper and soy inks.

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We can't wait to see the shades on all of you! Tag us in your lip looks on IG so we don't miss a thing! 

- ATHR Beauty xo