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Intentional beauty inspired by the desert.

Revel in multidimensional clean beauty products that deliver one-swipe pigment power, long lasting wear and continuous high performance in earth-conscious packaging.


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We like em’ long, thick and flirty

Lift your lashes to the moon with our unique, crystal faceted brush designed to create maximum length and volume.

This black-diamond and Organic Castor Oil infused mascara is meant to give you out of this world lashes by lengthening, strengthening, and fortifying your lashes for a glossy, non-flakey finish. The deeply nourishing plant-based oils + waxes help prevent breakage so lashes can reach their highest heights. Join us as we mix our conventional performance with a clean formula.

Good till the very last drop.

Learn how to recycle your ATHR Beauty products once they've reached their end.

ĀTHR Beauty Blog
What is Skinimalism & How To Get Glowing With It

Skinminimalism is all about love and acceptance for our skin. It’s about embracing our natural texture, our freckles, our sun spots, and releasing the compulsion to hide our natural skin.

It means embracing products that do more to nourish, hydrate, and glowify our skin to be its most naturally gorgeous self. 

Beauty that checks every box

We're unapologetically clean because you deserve beauty without compromises

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✓ Fragrance free
✓ Cruelty-free
✓ Vegan
✓ Organic
✓ Ethically Sourced
✓ Sustainably Packaged
✗ Neurotoxins
✗ Talc
✗ Allergens
✗ Endocrine disruptors
✗ Carcinogens
✗ Phthalates

You are the muse

Tag us @athrbeautyco for a chance to be featured!