Radiant Ruby

Give your lips the royal treatment with our ruby-infused, high-impact lip creme.


Award-Winning Crystal Infused Formulas

Multitasking, high-performing, crystal-infused products voted "Best of 2020" by Allure. It’s nourishing, good-for-you Formulas.

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Clean, Skin-Loving Ingredients

Your skin is important to us which is why we use organic Skincare oils in formulating our vegan products and ban over 2500 ingredients.

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Sustainable & Ethically Made

We've reduced our carbon footprint by 25% by making packaging from recycled materials and utilizing carbon-neutral shipping

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With ĀTHR it's Crystal Clear

Rose Quartz Crystal Gemstone Palette

Your Manifestations Came True. Your Favorite Eyeshadow Back in Stock... and with an upgrade. The Rose Quartz Gemstone Palette is making a comeback - better than before. Now only $48, this hero palette offers ten universally flattering eyeshadows, keeping your OG favorites with a few new ones you are going to love! 

Clean Beauty Trends in 2021

Even though most of us were stuck at home all this year, beauty was still very much alive. Lockdown (and possibly boredom) awakened our creativity and we experimented with #everythingeyes, perfected our zoom meeting glow.